Āroka is a bespoke Indian couture label by Shweta and Karan, located in Bandra, Mumbai.
Āroka means 'Light shining through a woven cloth' in Sanskrit.
They say "Āroka strongly supports regional traditional Indian heritage crafts of the local artisans from Varanasi, Gujarat, Andhra Pradesh and Kolkata by directly working with them. The rich Indian hand embroidery techniques of Parsi, gara, dabka, chinakari, marori and Kashmiri tilla are revived and restored by re-inventing them with modern contemporary design elements. Āroka is for every woman who believes and values real workmanship and the time devoted to each stitch and piece."
1 year 1 month
Custom designed outfits from scratch, Ready to purchase outfits, Sample pieces on which orders can be placed
Retail Shop, Couture Brand