Pale Pink Studio

Pale Pink Studio is a design studio based out of New Delhi, owned by Suruchi Gulati. She is a watercolour and digital artist, illustrator, and designer. She is inspired by the natural world around her and everything from the changing colours of the season, to the intricacy of a flower, inspire her. She lives between India, Ireland and the Netherlands but works on projects worldwide. She is passionate about creating lasting and beloved pieces of artwork and illustrations. Every invite that she designs has hand-painted illustrations using watercolours or mixed digital media.

From the artist of Pale Pink Studio- Suruchi Gulati

“I always used to notice how such beautiful and extravagant wedding invitations just became trash after the wedding was over. I wanted to think of something that didn’t create so much waste and also a way to gift a keepsake to the guest along with the invitation. Because I am an artist before I am an invite designer, I thought why not design the invitations in a way that the guest receives an art print that they can later get framed and hang on their walls, or if the budget allows, give them a framed artwork along with a small page of the invite. This kind of invite is sustainable and also reusable by the guest, and a wonderful keepsake of the beautiful memories a wedding holds. All the invites I design have a sense of sustainability. They will make your guests happy and give them artwork for their homes along with a wedding invitation! I try to be organic and illustrate with an aesthetic of subtle grace. Many of my pieces feature mixed textures from materials like handmade recycled cotton paper, vellum, and recycled fabric.”

Working Style of Pale Pink Studio

Pale Pink Studio is passionate about working closely with their clients to create wedding stationery as closely as possible. The artist listens carefully to each idea and works to combine all your ideas into a creation that is personal and beautiful. They hand illustrate each element of your invite, using watercolours or digitally, then design everything digitally using the hand-painted elements. Pale Pink Studio can make digital E-invites or hard copies of the same using artisan environment-friendly papers. By using a variety of printing techniques, including gold foiling and embossing.

Products/Services Offered

• Handmade Invitations
• Digital E-invites
• All wedding collaterals including itineraries, welcome boards, signages etc
• Custom Logo or Monogram design
• Short videos or GIFs