KIRDAAR

Kirdaar’ used to weave a tale of expressions – of warmth, of wonder, of an array of emotions a bride goes through. With this campaign direction we aim to explore the pertinent characters phasing within a bride’s own self. Be it her relationship with herself, or her friends, sisters and confiantes. A bride, who portrays many characters and explores various emotions in her journey from a girl to a woman. This outlook to the campaign will bring into focus WNW clothing as an aesthetic and visually