Non-wedding event

This invite was for a coming-of-age (MUNJ) or thread ceremony of a prominent Maharashtrian family. The booklet cum invite was an attempt to educate guests on the significance of the ritual. Custom-illustrations and sanskrit shlokas were used to drive home the point. A video presentation was also compiled and packed in as a Video CD. The entire content was packed and tagged with personalised labels for delivery to each invitee.