A craft couture fashion brand founded in 2013 by Creative Director Sanya Dhir, Diva’ni celebrates the sheer romance of existence through the revival of ancient, authentic, hand-crafted zardozi. With the inheritance of a 75 year legacy of the parent company, KBSH Private Limited; the roots of Diva’ni honours the nostalgia and lingering beauty of ancient Punjab and Awadh (Oudh) province. Reminiscing and tracing the family roots to Lahore, and the craft evolving from its journey from pre colonial era, Diva’ni celebrates heirloom traditions. The Hindostan of yesteryears is alive and thriving in our memories. It is peppered with Persian and Mughal influences and the art and craft of Sind, Amritsar, and Multan. The journey of craft to couture from this chapter of history that Diva’ni seeks to keep alive today is a vintage kaleidoscope; a confluence of many influences which came together to form a signature aesthetic.
Diva’ni works with over 500 zardozikars and master craftsmen and more than 100 looms with approximately 400 weavers’ base and women artisans (hand-painters), across Lucknow, Jaipur, Kashi and the home of the brand; New Delhi. These artists, who reignite dormant imaginations and whimsical desires with the magic of their gold, silver and platinum zardozi, are harmonious personifications of the Diva’ni’s ethos – “Celebrate Hindostan”.
The brand represents strong, untarnished couture, and specialises commissions for the Indian/International cinema and HNI client base including celebrity wardrobe styling. Diva’ni’s unapologetic love for all things old-world and vintage; a love that few openly admit to in contemporary times, has garnered it a cult following across the UK, UAE, Canada, Bangladesh, Pakistan and many parts of the Asian continent.
4 years 5 months
Custom designed outfits from scratch, Ready to purchase outfits, Sample pieces on which orders can be placed